ralph lauren hoody: Familiar local name in snow sports returns

For more than three decades, Mt. Pilchuck Ski & Sport in Everett was a mecca for skiing and snowboarding enthusiasts in the Northwest. Now, a year after its owner retired and closed the store, the well-known name lives again in a new Arlington business that offers the same kind of friendly environment, quality products and personalized customer care.

"The former owner was so pleased that the name would continue and encouraged us to set up our business as Mt. Pilchuck Ski & Sport," said Lynn Marks, CEO of the business she owns with her husband, Bentley. The couple lives in Arlington.

Opened a few weeks ago on 172nd Street NE near the Arlington Airport, the store sells its own line of skis and snowboards, plus jackets, hats and other winter sports products and accessories. There's a table-and-chair lounging area styled as a mountain cabin, plus hand-made products from area residents, including knitted hats and beaded bracelets.

Local response has been good, according to the owners,There are tons of canada goose jacket discount around nys. who have hired Arlington High School students to help out. The store waxes and tunes skis and snowboards on site. Open year-around, the store will carry wake boards and long boards, tubes for river floats, camping gear, backpacks and fly fishing and golfing equipment.

"We also want to have kite flying contests and let kids design their own kites," Lynn Marks said.

The business is a sales contact for InterShelter domed buildings (www.intershelter.com). The buildings are designed to provide quickly assembled housing for areas ravaged by hurricanes and tornadoes but are just as useful as mountain or lakeside recreation homes.

Behind the launch of the Marks' Mt. Pilchuck Ski & Sport venture was the Markses' dream of promoting their patented invention, the iCycle Yeti, that features a bicycle-like frame with handlebars and snowboards instead of wheels.

It's been a long struggle for the Markses to see their downhill snow scooter become popular. The Yeti blends the attractions of snowboarding and biking to create a new snow experience.

Eleven years ago in Snohomish, Bentley Marks watched his niece ride a Razor scooter and began thinking about creating something similar for the snow sport industry.

"The first one built in my garage weighed 69 pounds," said Bentley Marks, a former airline pilot. "When we tested it in Nevada, we proved the concept worked but it shook when it went too fast. One fellow who looked at it helped us re-engineer the frame and an engineer doing freelance CAD work helped to fine-tune it."

After producing a much lighter version and finding a manufacturer, the couple founded The Slider Corp. to market the Yeti and began promoting it, attracting the attention of the national television program "Heartbeat of America," hosted by William Shatner. Their website also notes publicity on KING-TV's "Evening Magazine," in Ski Area Management magazine, online at Skipressworld.com and in local publications.

Source: http://ralphlaurenhoody.blogspot.com/2012/02/familiar-local-name-in-snow-sports.html

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